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Our Approach

BRANDING

As with all our projects, we begin with the planning process – this involves taking our client’s brief and using our experience and expertise to aid the creative process. We understand that to a business, branding is one of the most vital things to get right; we work closely alongside our clients to gain as much knowledge about what they envisage for their brand, consulting with them and using our expertise to produce a comprehensive set of branding.

Our next step is to produce a variety of branding materials, with variation – this process involves narrowing down which designs are most suitable for the business. We often find that combining designs, leads to a final product which exceeds our client’s own vision.
Once a final design has been agreed upon, we begin to refine and render to create the branding material producing these in a variety of formats, ready for use.

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WEB BUILDING

All of our web design processes start with the exploring and consulting stage – this is where we begin to plan out the project, from spec-ing out the big features, all the way down to the small details. We explore a variety of ways to approach the project, starting with the initial brief and then conducting competitor research, and using our expertise to produce a detailed plan for your project. We consult throughout the planning process, advising on the best way forward and allowing our experience and research to govern the creative process.

Within each web development project, we place much focus on the Information Architecture (IA) of the site to ensure that we not only create something which visually exceeds your expectations, but is extremely purpose built. We understand the key need for comprehensive user experience (UX) throughout the whole site, and this is something which we take into consideration from the start.
We share all of our designs, allowing you to see what the site will look like, and we work closely together to ensure that our designs are a combination of their vision and our expertise. From here we begin developing; this is where you will start to see our designs become a reality, and where form and function can be seen working alongside another.
Once your site is launched, we then help you to capture your audience and to give your site the online exposure it deserves. We offer ongoing support for your website, providing hosting, domains and emails and are there as a helping hand for when you need it – we’re only a phone call away.

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DIGITAL STRATEGY

Our digital strategy services are aimed at getting your business the attention it deserves online; our digital strategies are comprehensive, and as always, we start by discussing with you on what you want to achieve for your business online.

From the brief given, our initial stages involves thorough research into your site’s current performance against industry standards and competitors; from here, we use our expertise to provide a comprehensive strategy based upon our recommendations and your business goals.
Once we have discussed our recommended strategy, it’s time to put this into place – we draw from all members of the team that are required and put our strategy into practise. We break this down into manageable, step-by-step processes and take a logical approach to completing both one-off and ongoing tasks.
From here, we ensure that we stay in regular contact, providing comprehensive reports on the success of SEO & Digital Marketing efforts put into place so far, as well as analysing areas in which we can improve with continual work – we learn from data gathered and alter our strategy based upon this.

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